How to negotiate real estate prices in Serbia: Tips from experienced agents

Planning to buy or rent property in Serbia? You might ask the question: Can you negotiate the price, and by how much? Leading digital agency agents in Serbia share practical, proven tips to help you get the best value, whether you are buying a new development, an older apartment, or renting a flat.

Negotiate the price of an apartment in a new-build

If you are looking to buy a new apartment, the best time to negotiate is right when the new development project is first launched. Here’s why:

• Investors are more flexible early on – They want to start sales quickly and are often more open to buyers’ conditions.

• Prices tend to rise as construction progresses – The most desirable apartments sell fast, so early buyers can get the best value.

• Better payment terms may be available – For example, in one popular City Expert new build, the buyer paid only 10% upfront, another 10% after six months, and the rest via mortgage – all arranged within the first week of sales, with the help of our agents.

Tip: If you work with an agency that has an exclusive partnership with the developer, your agent will handle negotiations for you. They know the developer, the market, and buyer preferences best. At City Expert, this service is completely free. Check our current new development listings and contact us to confirm availability.

How to negotiate a lower price

When buying an older apartment (secondary market):

Negotiating is possible, but within realistic limits:

• Expect modest reductions – Offers 20–30% below the prices rarely succeed, especially if below market value. Sellers know the worth of their property.

• Try 5–10% – This is the typical range between listed and final sale prices in Serbia.

• Negotiate smartly – Offer a price slightly below your ideal. The seller may counteroffer, and you can meet halfway.

• Cash buyers have an advantage – Immediate full payment can be a strong argument for a lower price.

If you are still looking for property, explore the largest selection of apartments in Belgrade, Novi Sad, and Niš.

Negotiating monthly rent

If you are renting, remember that negotiating rent is common practice:

• Discounts usually range €50–100 – A Greater discount can be achieved for higher-priced apartments that take longer to rent.

• Condition matters – Missing air conditioning, washing machines, or need for renovation can justify a lower rent if you agree to handle it yourself.

• Parking may not be necessary – If you don’t need a parking space, ask for a price reduction.

Successful negotiation tips

Negotiating property prices is not a battle; it’s a standard process to find a solution that works for both buyer and seller. Some people are more natural negotiators than others. For the best results, work with an experienced agent who knows the market and can represent your interests. Define your budget and requirements clearly, and your agent will negotiate on your behalf to secure the best price.

Register on the City Expert website today, find your ideal property, and let our agents handle the rest! Remember, our service is free of charge!